JPRA 357 Course Schedule Spring 2004 (Subject to change)


Jennifer Musser-Metz | jmusser@temple.edu | w. 215-853-8270 | h. 610-853-8270

All readings are to be completed by the date listed.
Day: Topic: Readings Due: Assignment:
Jan. 21
  • Class welcome, policies review, Overview of Internet publishing
  • In-class lab
  • Buy the books and Zip 100 (PC) disks. Good Sites/Bad Sites essay
    Jan. 28 • What web pages are, and how to build them (basic HTML)
    • Basic design principles
    • In-class workshop: Resume
    Due: Good Sites/Bad Sites essay
    Web Design, Ch. 1, 3, 4.
    Dreamweaver, Ch, 3.
    • "Eyetracking study of Web readers." Jakob Nielsen, UseIt.com, May 2000.
    • "How Users Read on the Web." Jakob Nielsen, UseIt.com, October 1997.
    • "News Isn't Always Journalism." Katherine Fulton,
    Columbia Journalism Review, July/August 2000.

    Resume project.
    Feb. 4 • Finding and evaluating Web usage statistics
    • Online resources for journalists
    • Print vs.Web Design
    • In-class lab

    Due: Resume
    Web Design,Ch. 5, 6.
    Dreamweaver, 6, 8,9
    •"The Third Wave of Online Journalism." Larry Pryor; Online Journalism Review, April 18, 2002.
    • "Preparing for the Coming Era of Participatory News," Dale Peskin; Online Journalism Review, March 26, 2002.
    • "News on the Go," J.D. Lasica; Online Journalism Review, April 4, 2002.


    Web Usage essay
    Feb. 11 • Discussion of Web usage essays
    • Discussion of design principles, navigation and usability

    In-class lab

    Due: Web Usage essay
    Web Design, Ch. 7, 8
    Dreamweaver, Ch.12
    •"Is navigation useful?." Jakob Nielsen, UseIt.com January 2000.
    • “Top Ten Guidelines for Homepage Usability,”
    Jakob Nielsen, Useit.com May 2002.
    •" Microcontent: How to Write Headlines, Page Titles, and Subject Lines," Jakob Nielsen, UseIt.com, September 1998.
    Navigation essay
    Feb. 18 • Online Storytelling and writing for online
    • Review of online terminology
    In-class lab

    Due: Navigation essay
    • Dreamweaver, Ch. 5
    • "Writing News Online: A Dozen Tips,"Jonathan Dube; CyberJournalist.net, undated (2002).
    • "Ten Tips on Writing the Living Web," Mark Bernstein; A List Apart, August 16, 2002.
    •"Attract the College Set With Design, Interaction,"Steve Outing, Editor and Publisher Interactive, July 16, 2003.
    Review for Test 1; Final Project ideas
    Feb. 25 • Site planning, organization and preliminary design
    • Discussion of Final Project
    In-class lab

    Test 1
    Web, Ch. 9, 12.
    • "Online Storytelling Forms." Jonathan Dube; CyberJournalist.net, undated (2002).
    • "Editing Online Documents: Strategies and Tips," Alysson Troffer, Contentious.



    Final Project idea and storyboard outline
    Mar. 3 • Site design and navigation
    • Legal issues; Copyright, privacy and (maybe) more
    • Discussion and in-class workshop

    Due: Final Project Site Storyboard/Outline
    Web, Ch. 10, 11
    • Dreamweaver
    , Ch. 10, p. 483-504 (esp. templates)
    •"Design Basics." Jim Frew; Webmonkey, July 2, 1997. Access item from menu. Click "print" for easiest-to-read version
    • "Web Design Features." Robin Williams (no, not that one); ratz.com, undated. Handy list of good and bad design elements
    • "2004 may see 'bit of a gold rush' for digital tunes." Byron Acohido, USA Today, Dec. 29, 2003.
    Photoshop Fun
    Mar. 10 No class - Spring Break    
    Mar. 17 • Economic and regulatory issues
    • Discussion of Final Part 1 and in-class workshop – due next week

    In-class lab
    Due:
    Photoshop Fun
    • "Getting a Lock on Broadband," Jeffrey Benner; Salon, June 7, 2002.
    • "The Bad Business of Media Mergers," Tom Rosenstiel, Bill Kovach; Committee of Concerned Journalists, 2000.
    • "Waiting for Wi Fi," Paul Boutin, Salon, March 5, 2002.
    Final Project Part 1 (8 pages)
    Mar. 24 Site creation and copyright issues
    • In-class lab.
    Due:
    Final Project Part 1
    Dreamweaver, p. 145-153
    • "Research, But Carefully," Michael S. Overing, Online Journalism Review, August 8, 2002.
    • "Licensed to Link," Michael Overing. Online Journalism Review, March 21, 2002
    • "Welcome to the Broadband Home of the Future", Chris Anderson. Wired Magazine, January 2004
    Review for Test 2
    Mar. 31 • Interactivity and weblogs
    In-class lab.

    Test 2
    The Weblog Blog
    • Check out the following on two different days: instapundit.com,Oliver Willis: Like Kryptonite to Stupid, buzzmachine.com or other blogs linked to from these.
    • "Blogs have a place on news web sites,"Steve Outing, Editor and Publisher Interactive, July 31, 2003.
    •"Freewheeling Bloggers are rewriting rules of journalism" Kathy Kiely, USA Today. December 31, 2003.
    Weblog
    Apr. 7 • Ethical issues: Online rights and responsibilities
    • Multimedia

    In-class lab
    Due: Weblog
    Dreamweaver, p. 154-159
    • "Breaking-news Multimedia: Not an Oxymoron," Steve Outing, Editor and Publisher Interactive, Feb. 26, 2003.
    • "A Scorecard for Net News Ethics,"J. D. Lasica, Online Journalism Review, September 20, 2001.
    • "Interactive Journalism: Clicking on the Future," Jan Schaffer; Pew Center for Civic Journalism. (for APME News), Fall 2001


    Final Project Part 2 (12 pages total)
    Apr. 14 • Traditional news media go digital
    • Commercial media: Advertising and Public Relations go digital

    In-class lab
    Due:
    Final Project Part 2
    • "Interactive News on the Tube," Michael Bartlett, Online Journalism Review, June 20, 2002
    • "Newspapers Want to Charge for Content, but Will Readers Pay?" OJR.org, undated.
    • "PR.com: The boon and burden of the Internet to the PR industry" Peter Granat; internetprguide.com, January 31, 2002.
    Making Web Advertisements Work, by Jakob Nielsen and Don Norman, UseIt.com, May 2003.
    "Will Plain-Text Ads Continue to Rule?," Jakob Nielsen, UseIt.com, April 21, 2003.
    • "The Trouble With Ad Targeting -- and a Solution," Steve Outing, Editor and Publisher, August 13, 2003.

    Student Site Critique
    Apr. 21 Discussion about finishing final projects, media site critique
    • Future of online journalism

    In-class lab
    Due
    : Student Site Critique
    • Dreamweaver. 162-168.
    • "Backpack Journalism Is Here To Stay," Jane Stevens; Online Journalism Review, April 2, 2002
    • "The Backpack Journalist Is a `Mush of Mediocrity,'" Martha Stone; Online Journalism Review, April 2, 2002
    • "USC J-School To Teach Convergence To All" Steve Outing, Editor & Publisher Interactive, March 2002
    "More women in J-school doesn't translate to jobs," Mark Jurkowitz, Boston Globe, August, 27, 2003. (Available in Assignments > Readings area)
    Media Site Critique; review for Test 3
    Apr. 28 • Future of online journalism

    Due: Media Site Critique
    Test 3

    To be announced. Final Project Part 3
    May 6 Finals week Final Projects Due by Friday, May 7, 5 p.m.  


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