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Instructions:
Media Convergence Example
1. Find a web site created by a media company that produces/publishes material in more than one medium (for example, print and online). Click around the site. You should think about whether the product they deliver is very different in the two mediums, or if it's basically the same content, just received differently.
On the top part of the HTML page, using different HTML text layout techniques (i.e. headlines, font sizes, etc.), write a blurb about this company. Write why you think their convergence strategy works or doesn't work, two paragraphs minimum. Think about whether they take advantage of the opportunities to do things differently online. Write about which medium you prefer to receive their content in, and why. Make sure to include a link to the web page or pages you reference.
Web Advertising Example
2. In the second, or bottom half of the page, you will place an example of good web advertising and write about what makes it useful, or likely to be clicked on. First, find (an example of) a form of web advertising that you are likely to click on, or that you find useful. This can include text links on a web site, or pop-ups, or a banner ad closely associated with content on a particular page. The ad you choose should be rated PG.
You need to grab the image of this advertisement and place this on the HTML page for this assignment. There are directions for making screenshots in Blackboard. Make sure to crop the image down to just the ad if it's not very clear in the larger screenshot of the entire web page.
Around the advertisement, you should have two paragraphs describing where you found the ad, what makes the ad attractive/noteworthy, whether there's a relationship between the content and the ad, and whether you would click on this ad or not. You should also note if this is an ad you would notice on your own, had you not been assigned this in class.
You can look at Nielsen ad listings for examples, or use one you see on your own surfing, perhaps on the convergence media company's site. Or, think about places you shop online, and what kind of advertisements they have.