JPRA 357 Course Schedule Fall 2003 (Subject to change)

Jennifer Musser-Metz | jmusser@temple.edu | w. 215-853-8270 | h. 610-853-8270

All readings are to be completed by the date listed.

Day: Topic: Readings Due: Assignment:
Sept. 3
  • Class welcome, policies review, Overview of Internet publishing
  • In-class lab
    		•  Buy the books and Zip 100 (PC) disks.

    Good Sites/Bad Sites essay

     
    Sept. 10 • What web pages are, and how to build them (basic HTML)
    • Basic design principles
    • In-class workshop: Resume
    Due: Good Sites/Bad Sites essay
    		 • Web Design, Ch. 1, 3, 4.
    • Dreamweaver, Ch, 3.
    • "Eyetracking study of Web readers." Jakob Nielsen, UseIt.com, May 2000.
    • "How Users Read on the Web." Jakob Nielsen, UseIt.com, October 1997.
    • "News Isn't Always Journalism." Katherine Fulton,
    Columbia Journalism Review, July/August 2000.

    		 Resume project.
    Sept. 17

    • Finding and evaluating Web usage statistics
    • Online resources for journalists
    • Print vs.Web Design
    • In-class lab

    Due: Resume

    		 • Web Design,Ch. 5, 6.
    • Design, Ch. 1
    • Dreamweaver, 6, 8,9
    •"The Third Wave of Online Journalism." Larry Pryor; Online Journalism Review, April 18, 2002.
    • "Preparing for the Coming Era of Participatory News," Dale Peskin; Online Journalism Review, March 26, 2002.
    • "News on the Go," J.D. Lasica; Online Journalism Review, April 4, 2002.

    		 Web Usage essay
    Sept. 24

    • Discussion of Web usage essays
    • Discussion of design principles, navigation and usability

    In-class lab

    Due: Web Usage essay

    • Web Design, Ch. 7, 8
    • Design, Ch. 2, 3
    • Dreamweaver, Ch.12
    •"Is navigation useful?." Jakob Nielsen, UseIt.com January 2000.
    • “Top Ten Guidelines for Homepage Usability,”
    Jakob Nielsen, Useit.com May 2002.
    •" Microcontent: How to Write Headlines, Page Titles, and Subject Lines," Jakob Nielsen, UseIt.com, September 1998.

    		 Navigation essay
    Oct. 1

    • Online Storytelling and writing for online
    • Review of online terminology
    In-class lab

    Due: Navigation essay

    • Design, Ch. 4, 5, 6.
    • Dreamweaver    , Ch. 5
    • "Writing News Online: A Dozen Tips,"Jonathan Dube; CyberJournalist.net, undated (2002).
    • "Ten Tips on Writing the Living Web," Mark Bernstein; A List Apart, August 16, 2002.
    •"Attract the College Set With Design, Interaction,"Steve Outing, Editor and Publisher Interactive, July 16, 2003.

    		 Review for quiz 1; Final Project ideas
    Oct. 8

    • Site planning, organization and preliminary design
    • Discussion of Final Project
    In-class lab

    Quiz 1

    		 • Web, Ch. 9, 12.
    • Design, Ch. 8, 9
    • "Online Storytelling Forms." Jonathan Dube; CyberJournalist.net, undated (2002).
    • "Editing Online Documents: Strategies and Tips," Alysson Troffer, Contentious.



    		 Final Project idea and storyboard outline
    Oct. 15

    • Site design and navigation
    • Legal issues; Copyright, privacy and (maybe) more
    • Discussion and in-class workshop

    Due: Final Project Site Storyboard/Outline

    • Web, Ch. 10, 11
    •Dreamweaver    , Ch. 10, p. 483-504 (esp. templates)
    •"Design Basics." Jim Frew; Webmonkey, July 2, 1997. Access item from menu. Click "print" for easiest-to-read version
    • "Web Design Features." Robin Williams (no, not that one); ratz.com, undated. Handy list of good and bad design elements

    		 Photoshop Fun
    Oct. 22

    • Economic and regulatory issues
    • Discussion of Final Part 1 and in-class workshop – due next week

    In-class lab
    Due:     Photoshop Fun

     

    		 • "Getting a Lock on Broadband," Jeffrey Benner; Salon, June 7, 2002.
    • "The Bad Business of Media Mergers," Tom Rosenstiel, Bill Kovach; Committee of Concerned Journalists, 2000.
    • possible linkrot? "The Telecomm Act of 1996 Two Years Later: Cause for Concern," Mark Lloyd; Civil Rights Forum on Comm Policy, March 11, 1998.

    		Final Project Part 1 (8 pages)
    Oct. 29 • Site creation and copyright issues
    • In-class lab.
    Due:     Final Project Part 1

    • Dreamweaver, p. 145-153
    • "Research, But Carefully," Michael S. Overing, Online Journalism Review, August 8, 2002.
    • "Licensed to Link," Michael Overing. Online Journalism Review, March 21, 2002

    		 Review for Quiz 2
    Nov. 5

    • Interactivity and weblogs
    In-class lab.

    Quiz 2

    		 • The Weblog Blog
    • Check out the following on two different days: instapundit.com,Oliver Willis: Like Kryptonite to Stupid, buzzmachine.com or other blogs linked to from these.
    • "Blogs have a place on news web sites,"Steve Outing, Editor and Publisher Interactive, July 31, 2003.
    		Weblog
    Nov. 12

    • Ethical issues: Online rights and responsibilities
    • Multimedia

    In-class lab
    Due: Weblog

    		 •Dreamweaver, p. 154-159
    • "Breaking-news Multimedia: Not an Oxymoron," Steve Outing, Editor and Publisher Interactive, Feb. 26, 2003.
    • "A Scorecard for Net News Ethics,"J. D. Lasica, Online Journalism Review, September 20, 2001.
    • "Interactive Journalism: Clicking on the Future," Jan Schaffer; Pew Center for Civic Journalism. (for APME News), Fall 2001

    		 Final Project Part 2 (12 pages total)
    Nov. 19

    • Traditional news media go digital
    • Commercial media: Advertising and Public Relations go digital

    In-class lab
    Due:     Final Project Part 2

    • "Interactive News on the Tube," Michael Bartlett, Online Journalism Review, June 20, 2002
    • "Newspapers Want to Charge for Content, but Will Readers Pay?" OJR.org, undated.
    • "PR.com: The boon and burden of the Internet to the PR industry" Peter Granat; internetprguide.com, January 31, 2002.
    • Making Web Advertisements Work, by Jakob Nielsen and Don Norman, UseIt.com, May 2003.
    • "Will Plain-Text Ads Continue to Rule?," Jakob Nielsen, UseIt.com, April 21, 2003.
    • "The Trouble With Ad Targeting -- and a Solution," Steve Outing, Editor and Publisher, August 13, 2003.

    		 Student Site Critique
    Nov. 26 No class - Friday class schedule Happy Thanksgiving!  
    Dec. 3

    • Discussion about finishing final projects, media site critique
    • Future of online journalism

    In-class lab
    Due    : Student Site Critique

    • Dreamweaver. 162-168.
    • "Backpack Journalism Is Here To Stay," Jane Stevens; Online Journalism Review, April 2, 2002
    • "The Backpack Journalist Is a `Mush of Mediocrity,'" Martha Stone; Online Journalism Review, April 2, 2002

    		 Media Site Critique; review for Quiz 3
    Dec. 10

    • Future of online journalism

    Due: Media Site Critique
    Quiz 3

    		 • "USC J-School To Teach Convergence To All" Steve Outing, Editor & Publisher Interactive, March 2002
    " More women in J-school doesn't translate to jobs," Mark Jurkowitz, Boston Globe, August, 27, 2003.    		 Final Project Part 3
    Dec. 17 Finals week Final Projects Due by Wednesday, Dec. 17, 5 p.m.  


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